Five important elements of an eCommerce site
Every eCommerce site needs search functionality. Period.
If you’re browsing sites with lots of products or data, like commonly
found on eCommerce Sites search is often the only way to find and
discover specific products in a fast and convenient way. It is important
that the search functionality on your site is comprehensive and
includes all products and pages.
2. Breadcrumb navigation
A breadcrumb navigation is a structural path navigation that provides
context to where you’re navigationw ithing the site you are in. This is
especially useful on eCommerce Sites and online shops which contain
lots of products of the same category or group, therefor making
breadcrumb navigations perfect piece to inspect different product
categories on your site.
Why should you use a breadcrumb navigation?
Breadcrumb navigations display the user journey through a site - from
start to finish - and make it instantly obvious where you’re coming
Helps to improve the overall structure of your site by adding categories and section.
They’re easy to use
Even novice computer users know how to use a path and therefor are
instantly familiar how to use a breadcrumb navigation. They require no
special knowledge or explanation.
The navigation links different pages of different section togehter and provides backlinks.
Economic in space
A breadcrumb navigtion is usually pretty smal and doesn’t require a
lot of space. You can offer a good navigation to your users without
sacrificing more important areas of your website.
Tags are not only helpful for blogs but for any type of content on
your site. Tags, unlike a breadcrumb navigation, are a flat from of
navigation and organisation but offer similar benefits.
A good filer mechanism is a must have on any online shop or commerce
site. From personal experience I can tell you – nothing destroys the
pleasure of shopping your site faster than the lack of a good filtering
mechanism. A good filtering feautre offers at least the most basic
criterias. Let’s Say, we want to build a fashion online store.
You want to include at least the most basic criterias like:
Type of Garment
5. Favorites and Wishlist
While favortes and wishlists look like a boring feature, it is
actually helpful. Not every visitor coming to your site is ready for a
purchase just yet. Often times they’re just browsing or looking for
inspiration. For this scenario, make it easy to offer a functionality to
‘save’ products. A wishlisht or bookmarking feautre is important so
customers don lose their findings.
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