Strategy before design
We don’t start your branding endeavor at the beginning of the project with design. We start the project with the discovery phases where we uncover your current marketing and branding problems and then move into strategy long before we start designing the elements of the visible parts of your brand.
The basis of your strategy
In the strategy phases we look at your audience, what personality and psygographics they have so we can start understanding what makes your audience and customers tick.
This is very important because this lays the foundation on what’s coming next in the process. Only if you can understand your customers, you can then begin to develop a strategy that attracts your dessired audience.
We also take a close look at your competition and the market in a broader sense to uncover trends, story’s and anticipate future developments in your niche and industry.
Brand Position
Let’s go ahead and analyize how to position your brand against cultural trends and your competition. Are there any unclaimed spots or positions currently not covered by other players in the market? This could turn into the blue ocean you are looking for.
Brand Purpose, Vision, Mission and Values
Last but not least comes your experience of your brand. What emotions does your brand need to evoke to make an impact. Luxury Brands need to create desire for their products. Discounting is not a strategy suitable for luxury brands.
Businesses spam customer’s inboxes with lot’s of discounts daily – just to make a sale. This desperate behavior is not what makes your brand a luxury brand. Luxury is desire first. Luxury objects are products people dream about one day of owning. Like a luxury car or a purchase form their favourite fashion or clothing brand.
Brand Story
Equally important to positioning and market analaysis is to uncover the story behind your brand. We as humans love stories, we connect with each other through the power of storytelling. Your story is completly unique to your business wich makes it a great opportunity to differentiate your brand.
No two businesses and stories are exactly a like. Wich is why you have to embrace your story and journey. Don’t shy away from telling your true, authentic history. Your story could uncover exactly what makes your brand reasoonate with your audience.
Brand Identity
An important element of a luxury strategy is authority. Your brand needs to be on top of your customer. Only then you can speak with clarity and convition and belifability.
A brand idenity is called an idenity exactly because of that. It’s about the visual expressesion and personality of the brand. In a perfect world, the brand identiy represents what the customers is in alignment with who they want to become.
Your customer is the hero of the story and the brand is guiding the customer’s journey to where he/she wants to go with the help of the brand.
If you found this article helpful, don’t forget to book your exclusive founder-to-founder consulting call for more insights. Let’s move your brand forward togethter. Schedule your call today!
