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Privacy Policy

Privacy Policy
Last Updated: July 3, 2025

Maurus Arpagaus | Luxury Branding Agency (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, https://www.maurusarpagaus.com, or engage with our services. This policy complies with the Swiss Federal Act on Data Protection (nFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Data Controller
Responsible Entity:
Maurus Arpagaus
Maurus Arpagaus | Luxury Branding Agency
Bodenacherstrasse 54
8121 Benglen
Switzerland
Contact Information
Email: info (at) maurusarpagaus com
Phone: +41797762331
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For any questions about this Privacy Policy or our data practices, please contact us using the details above.

2. Data We Collect
We may collect the following types of personal data:•  Information You Provide: When you fill out forms on our website (e.g., to receive our free report or schedule a consultation), we may collect your name, email address, phone number, and any other information you voluntarily provide.• 

Automatically Collected Data:
When you visit our website, we may collect technical data such as your IP address, browser type, operating system, referral URLs, and browsing behavior through cookies or analytics tools.• 

Communication Data:
If you contact us via email, phone, or other channels, we may collect details related to your inquiry or correspondence

‍3. Purpose of Data Processing
We process your personal data for the following purposes:•  To provide and improve our services, including delivering the free report or scheduling consultations.•  To respond to your inquiries and communicate with you about our offerings.•  To analyze website usage and enhance user experience through analytics tools.•  To comply with legal obligations under Swiss or applicable international laws.•  To send marketing communications (e.g., newsletters), where you have given consent.

4. Legal Basis for Processing
We process your personal data based on the following legal grounds:•  Consent: For example, when you submit a form or opt-in to marketing communications (Art. 6(1)(a) GDPR; Art. 31 nFADP).•  Contractual Necessity: To fulfill our obligations when you request services, such as consultations (Art. 6(1)(b) GDPR; Art. 31 nFADP).•  Legitimate Interests: For website analytics, improving services, or fraud prevention, where our interests do not override your rights (Art. 6(1)(f) GDPR; Art. 31 nFADP).•  Legal Obligation: To comply with Swiss or other applicable laws (Art. 6(1)(c) GDPR; Art. 31 nFADP).5.

Data Sharing and Disclosure
We may share your personal data with:•  Service Providers: Third-party providers (e.g., website hosting, analytics, or email marketing platforms) that process data on our behalf under strict confidentiality agreements.• 

Legal Authorities:
If required by law or to protect our rights, we may disclose data to authorities or courts in Switzerland or other jurisdictions.•  Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity.We do not sell or share your personal data with third parties for their own marketing purposes.

6. International Data Transfers
If we transfer your data outside Switzerland (e.g., to service providers in the EU or USA), we ensure appropriate safeguards, such as:•  Transfers to countries with an adequate level of data protection (as recognized by Switzerland or the EU).•  Standard Contractual Clauses or other approved mechanisms for transfers to countries without adequate protection (e.g., the USA).

7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:• 
Form submission data (e.g., for the free report) is kept until you withdraw consent or the purpose is fulfilled.•  Analytics data is typically retained for [insert period, e.g., 24 months] unless anonymized.• 

Legal obligations may require retention for up to 10 years (e.g., for tax or accounting purposes under Swiss law).

8. Your Rights Under the nFADP and, where applicable, GDPR, you have the following rights:• 
Access: Request information about the personal data we hold about you.•  Rectification: Request correction of inaccurate or incomplete data.•  Erasure: Request deletion of your data, subject to legal retention obligations.•  Restriction: Request restriction of data processing in certain cases.•  Objection: Object to processing based on legitimate interests or for direct marketing.•  Data Portability: Request a copy of your data in a structured, machine-readable format.•  Withdraw Consent: Withdraw consent at any time, without affecting prior processing.

To exercise your rights, contact us at info {at) maurusarpagaus com. We will respond within 30 days, as required by law. If you believe we have not handled your request appropriately, you can contact the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, for EU residents, your local data protection authority.
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9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience and analyze usage. Cookies may include:•  Essential Cookies: Necessary for website functionality (e.g., navigation).•  Analytics Cookies: To track website performance and user behavior (e.g., via Google Analytics).•  Marketing Cookies: To deliver personalized ads or content (if applicable).You can manage cookie preferences through your browser settings or our cookie consent tool (if implemented). For more details, please contact us.

10. Data Security
We implement technical and organizational measures to protect your data, including encryption, access controls, and secure servers. However, no online transmission is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing personal data.

12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically.

13. Contact Us
For any questions or concerns about this Privacy Policy or our data practices, please contact:
Maurus Arpagaus
Bodenacherstrasse 54
8121 Benglen
Switzerland
‍Email: info at maurusarpagaus com
Phone: +41797762331