Gold Pizza is a Pizza delivery service from The Bernese Oberland in Switzerland. Gold Pizza saw a gap in the market to create an opportunity for relieving the bad image of fast food companies by producing a handcrafted and fresh pizza and by using only the best ingredients.
The challenge was to create a suitable aesthetic for a pizza brand that attract an affluent audience in The Gstaad Area and beyond.
Our strategy recommended a bright vibrant green hue that draws in attention and looks and feels luxurious.
We also recommend a clear separation both visually and with demographics from competitors by aiming only for affluent people like entrepreneurs or CEOs.
